Star Wars and Coca-Cola Unite for an Intergalactic “Refresh Your Galaxy” Collaboration!
Get ready, Star Wars fans! Disney and Coca-Cola are joining forces for an out-of-this-world collaboration, bringing an exciting new “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign to life. This initiative celebrates the power of fandom and community, connecting enthusiasts across the galaxy with limited-edition products, engaging content, and an interactive augmented reality (AR) experience.
Related-New Star Wars x Coca-Cola Collaboration Includes Disney World & Disneyland Exclusive Bottles
This collaboration is built on the remarkable 70-year relationship between Disney and Coca-Cola, a partnership that began with the grand opening of Disneyland park in 1955. While you can already enjoy Coca-Cola products at various Disney destinations worldwide, this new initiative offers a fresh, Star Wars-themed way to engage with these beloved beverages for a limited time. Disney has always provided incredible opportunities for Star Wars enthusiasts to connect and honor the saga’s legacy, from events like Disney After Dark: Star Wars Nite to the annual May the 4th holiday. This partnership with Coca-Cola adds yet another exciting avenue for fans to celebrate their shared passion.
Related-Guide to Disneyland After Dark: Star Wars Nite
Sip, Scan, Share: A New Kind of Storytelling
This collaboration is more than just collecting; it’s about connecting. Fans can scan Coca-Cola cans and bottles or even street advertisements to unlock an immersive digital augmented reality (AR) experience, allowing them to explore the product designs up close. This innovative feature also enables users to record their own messages of hope, inspiration, or encouragement, transforming them into a hologram-style video to share with their community—much like a Jedi transmission (or Sith, Trooper, Pilot, or Twi’lek!).
“Coca-Cola x Star Wars: Refresh Your Galaxy” is a tribute to the beloved content and characters, the profound impact of fandom, and the endless possibilities for connection through innovative technologies.
“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans,” stated Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola, added, “For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
So, grab your droid, gather your crew, and prepare to embark on a thrilling Star Wars adventure. The collectible Coca-Cola designs will begin appearing in July across North America, Latin America, Europe, Japan, and Asia South Pacific. Don’t forget about the options only available in our galaxy’s most magical destinations!
May the Force, and the flavor, be with you.
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