How The Super Bowl Phrase “Im Going To Disney World!” Started

Disney Super Bowl

“Im going to Disney World!” or Disneyland has become a tradition during every Super Bowl game, but have you ever wondered how that phrase started?

Back in 1987, when Michael Eisner was the CEO of Disney, he was having dinner with his wife Jane, George Lucas, and Dick Rutan and Jeana Yeager who had just become the first people to fly around the world without stopping.

During the conversation, Michael asked Dick and Jeana “well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?” to what Rutan responded “Im going to Disneyland” without any hesitation. Michael said “Wow, that’s cool! You made the right choice” but his wife Jane interfered and said “you know, that’s a good slogan” and that’s how that iconic phrase became such a big part of the Super Bowl games.

disney super bowl

That year Phill Simms and John Elway received offers of $75,000 to say “Im going to Disney World or “Im going to Disneyland as they ran off the field after the game. This footage will later be used for a Disney commercial. The winner will also take a trip to a Disney Park in the next few days and be part of a parade in his honor!

Pretty cool right? We’ll see who gets to say this famous slogan on the Super Bowl LV this Sunday Feb. 7th!

Credit: ABC News

Ana Leal