The New York Disney Store Times Square is a Winter Wonderland

The New York Disney Store Times Square is a Winter Wonderland

There is honestly nothing that quite compares to New York City during the holidays. The city feels completely electric this time of year, with every street corner overflowing with jolly decor. Tucked right away from the neon lights of Broadway is the Disney Store Times Square, a massive 20,000-square-foot slice of pixie dust spread across two floors.

And if you time your visit right, you might even catch the daily opening ceremony, where a lucky shopper gets to “unlock” the store with a giant key and take home a small replica. It is the sweetest way to start a day of shopping!

Related – The New Minnie Ears at the Disney Store are Pure Magic!

A Whimsical Escape from the Cold

The second you step inside, you’re immersed in a whimsical winter wonderland that makes you forget the chilly NYC wind is only steps away. You’re greeted by the familiar faces of Mickey, Minnie, and the gang, surrounded by larger-than-life displays. The store is beautifully organized into sections like home goods and toys, but what really stands out is the “Disney difference.” The cast members go so far above and beyond to help you find the perfect gift that it truly warms your heart.

NYC Exclusives You Can’t Get Anywhere Else

One of the best reasons to visit this specific location is the NYC-themed merchandise. They have items you literally cannot find anywhere else, featuring classic symbols like yellow taxis, soft pretzels, and the iconic skyline. If you’re a Loungefly collector or looking for a cozy “Big Apple” sweatshirt, this is your spot.

The Minnie Mouse Lady Liberty Plush is a total showstopper and a huge fan favorite. Don’t be surprise if you end up grabbing one for your own apartment because it’s such a perfect ode to the city. We also highly recommend checking out the NYC-themed pins; for the serious pin traders out there, these are absolute must-haves for your collection.

Your Ultimate Holiday Shopping Hub

If you need to check off a holiday gift list, this is the place to be. The store is packed with:

• Holiday Apparel: Festive sweaters, cardigans, and matching pajama sets.
• Accessories: Seasonal ear headbands and holiday-themed bags.
• Home Decor: Glittering Mickey-shaped wreaths and ornaments hanging from every corner.

One item you won’t be able to resist is the Mickey Mouse Reindeer Holiday Plush. It has “Disney Store 2025” embroidered on the foot, making it the perfect keepsake for this year.

Floating Upstairs for More Magic

The journey to the second floor is an experience in itself. As you ride the escalator, glowing lanterns from Tangled guide your way, making the transition feel totally transportive. Once you reach the top, you’re greeted by a massive wall of plushies ranging from tiny Urupocha-Chan friends from Disney Store Japan to giant stuffed characters perfect for snuggling. You’ll also find the Fantasia collection up here, Sorcerer Mickey is a personal favorite of mine, and seeing him in the middle of the “concrete jungle” is so cool.

A Princess Paradise

The undisputed centerpiece of the second floor is the magnificent Disney Princess castle. It’s every inner child’s dream, filled with sparkling gowns and more toys than you can count. You can actually step inside the castle walls to shop for regal treats!

Right now, the Tangled 15th-anniversary collection is the star of the show. People were making a literal beeline for the limited-edition Rapunzel doll the moment the doors opened. Between the LEGO sets, dolls, and playsets, it is a one-stop shop for anyone looking to fulfill a “royal” wish list this year.

Disney Store Times Square manages to bring that specific Disney joy right into the heart of Manhattan. Whether you’re there for the exclusive NYC gear or just to soak up the festive atmosphere, every visit feels like a core memory in the making.

Credit: Disney Parks

Let our friends at Get Away Today help you book your next Disney Vacation. They are the preferred Travel Agency of Chip and Company and Disney Addicts, and who we use ourselves.